Playrix Shop is a branded merchandise store for company employees. The store opened three times a year.
2022—2025
LEAD DESIGNER, ILLUSTRATOR
LEAD DESIGNER, ILLUSTRATOR
In this project, I held the role of lead designer. My work encompassed a wide range of tasks, from developing the prototype of the marketplace and creating logos to designing capsule collections and advertising banners. Today, each new launch involves the preparation of 10–15 custom objects and dozens of branded gadgets.
ILLUSTRATION
For the website design, I created a series of illustrations featuring Playrix's mascot — the adorable and charismatic dragon named Rix. Each illustration showcases simple yet engaging scenes, brought to life in the brand's signature color palette.
Working on The Playrix Shop was filled with numerous complex challenges, each of which became a valuable lesson for me, allowing me to gain new experience and refine my skills.
